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A custom-made world,
just for you
giugno 2016
35
repreneurial path without
having grown up with it isn’t easy. It takes
commitment and determination, extensive
market knowledge and the ability to develop a
business plan. Not least, you have to know how
to coordinate a team to transform the original
idea into a product. That’s what Valerio
Rositani decided to do by launching Valni
(part of the Neoshù Group, of which he is
president and founder), a digital marketplace
dedicated to custom-made lifestyle products.
“Customers today want unique solutions,
they’re no longer interested in the brand itself,
and prefer to focus on the uniqueness of the
product. This is why my collaborators and
I coined our slogan ‘Made For Me’, which
perfectly captures our company’s mission. The
first step is devoted to sunglasses, with a five-
year business plan that eventually encompasses
accessories, fashion, cosmetics and housewares.
But there’s more: “We’re starting with the
online platform but then we will open stores.
We also plan to expand geographically, from
Europe to the Middle East in the next two years
and then we’ll start thinking about the United
States, Hong Kong and Singapore in 2018,
Indonesia in 2019 and China in 2020”. The
purchase process is simple: the user chooses
the model from the online platform, sends
photos or video of him/herself, then a custom
software reworks the 3D image that allows
you to understand how the glasses will fit your
face. At this point, after receiving the order
confirmation, the software sends the processed
data for the production of the selected product.
Valni offers three lines: #classico (personalized
with initials), #novantanove (Limited
Edition) and #unico (100% customized), each
with increasing degrees of customization. It will
soon be possible to download a dedicated app
to your mobile device and make requests and
purchases directly from your phone.
cessi. Dopo la laurea in economia, come
detto conseguita in Italia, ha concluso il
proprio precorso formativo in giro per
il mondo, definendo la sua “una vera e
propria vocazione a oltrepassare i confini
nazionali e abbandonare la ‘comfort zone’
per affrontare nuove sfide”. Proprio nel
periodo della scuola si è forgiata questa
visione internazionale, grazie a una borsa
di studio per la London School of Econo-
mics e un MBA in Cina: “La mia specializ-
zazione si è poi concretizzata lavorando
all’estero per molti anni. Ancora prima di
finire l’Università, infatti, avevo firmato
un contratto a tempo indeterminato con
un’importante società americana in Sviz-
zera nel settore del marketing dei beni di
consumo. Lì mi sono trasferito per qualche
anno, per poi spiccare il volo in Cina, un
paese che conosco profondamente. E, in-
fine, la decisione di tornare in Italia, non
più come manager ma come imprendito-
re. E con l’obiettivo di offrire un prodotto