Toshiba goes back to its roots and becomes Shibaura MachineERT

Starting with April 1st 2020, Toshiba Machine changes its corporate name to Shibaura Machine. The re-branding is actually a return to the company’s original name, as it was initially founded as Shibaura Machine Tool Co. in 1938.

Toshiba Machine’s name change will thus reflect its formal separation from the larger Toshiba Corporation, happened in 2017. The company, of which extensive range of six-axis, SCARA and cartesian robots are distributed in Italy by Tiesse Robots, and by TM Robotics for North and South America, rest of EMEA and Australia, aims for a seamless transition with no impact to business, customers and shareholders. Continuing its evolution, the company will change its name to Shibaura Machine and focus on providing customers with greater flexibility and responsiveness, with the goal of being a supplier of high quality machinery and systems.

The corporate name change will have no bearing on the global distribution network, and customers can be assured that the quality of the robots distributed will continue to be of the high level they are accustomed to, ensuring the presence of the same expert Japanese engineering in every robot supplied under the new name.