Tooling brands anniversary for Garant and Holex in Hoffmann Group

Posted 1 June 2023
Hoffmann Group anniversario 50 anni Garant

The Hoffmann Group is celebrating two brand anniversaries this year: the Garant brand was launched 50 years ago by the Hoffmann Group, and the Holex brand has rounded out the range for the past 40 years.

Together with over 500 other leading brands, Garant and Holex give the range from the Hoffmann Group a special touch, as Garant offers over 55.000 certified system tools for all application areas, workstations and storage and PPE, and Holex offers 17.000 simple yet clever product ideas. There will be exciting campaigns, anniversary products and special offers throughout the year.

The Garant brand came into being back in 1973. After the successful market introduction of milling cutters, taps and jobber drills with an especially good price-performance ratio, the Garant range was then gradually expanded with the goal of offering attractive alternatives across the entire range. Today, Garant not only stands for top quality and a design that has won 55 awards, but also for its own product world, in which the system concept is increasing in importance.

Borries Schüler, Director of Product Management & Engineering at Hoffmann SE, says: “The demands on Garant have been constantly growing since the brand was founded. Under the umbrella of Garant, we now maintain our high-performance product families, including Garant Master for high-performance cutting, which covers an extremely broad range of applications. We are also making our mark with product families such as Garant Tool24 for issuing systems, the workstations and storage range Garant GridLine and also the upcoming Garant Workwear range. The way Garant products interact is increasingly clever and they work together as part of a system. They are therefore an integral part of our Hoffmann Group ‘ecosystem for industrial production’ that we are building up by 2030″.

After Garant stood the test and established itself in the higher end of the market, the Hoffmann Group decided in 1983 to continue its success in the field of standard requirements with the new Holex brand. Holex products are characterised by pure functionality with the best industrial quality and are both particularly easy to use and surprisingly economical. The Hoffmann Group thereby offers tools with the right design and quality for all production and workshop applications.

The Hoffmann Group develops products for Garant in collaboration with users and suppliers and tests them in twelve individual technology centres. The Hoffmann Group is active globally as a retailer and the Garant and Holex brands are available in over 50 countries.

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