Surface technology, great outcome at O&S

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The 2016 edition of O&S, the Stuttgart exhibition dedicated to surface technology, has been a great success, confirming its international character, with more than 6.500 trade visitors of high profile, for the majority decision-makers with both consultative or authoritative role in their companies. The results exceeded expectations both for organizers, for the success in marketing initiatives to attract visitors from around the globe, with a share of 7% of visitors coming from Asia, and for the approximately 300 exhibitors, that welcomed visitors’ queries about specific applications as well as concrete investments plans.

Visitors showed indeed a clear purchasing mindset, as 30% traveled to the event with firm purchasing intent, while a further 50% attended to finalize investments plans at the show. The debut of guided tours also had a big success, as well as it was for the satisfaction in the feedbacks for all the areas of surface technology covered by the event, with electroplating representing a key local industry. Visitors survey findings indicate that a large part of visitors will again attend the next exhibition of O&S, anticipating another success for the next edition to take place from 5 to 7 June 2017 in Stuttgart.

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