With just a couple of months to go before the opening of All4Pack Paris 2016 (14-17 november 2016), the findings of an european survey on packaging experience for customers commissioned by All4Pack Paris have been revealed. The survey was conducted by ObSoCo in four countries, Germany, France, Italy and Spain: expectations regarding shape, emotional impact and informations brought by the packaging vary according to the country examined.
French and germans have a more functional approach to packaging, with 32% of french seeing it mainly as a source of useful informations about products, and 33% of germans appearing to be more sensitive to the environmental impact of packaging, and preferring a lightweight ones to reduce the volume of waste, as the 29% of them asks the packaging to be recyclable or reusable.
Italian and spanish consumers are more sensitive to the experience offered by some forms of packaging: in particular, connected packaging are considered a genuine advance, for 75% of spaniards and 66% of italians, and both give a high point to the wow effect of customized packaging. Also, a generation effect appears to influence customer’s attitudes, mostly in regard to innovation and reducing the environmental footprint: respondents in the 18-24 age range see connected packaging as a progress for health, and prefer to see light ones so as to reduce the volume of waste. The 55-70 age group is more interested in packaging that ensures the protection of the product, being then robust and reusable, to be reused or recycled. The comprehensive survey findings are available at https://www.all4pack.com/press/ALL4PACK-Paris-2016-survey.